1+ hour, 55+ min ago   (667+ words) Amazon leans into AI anxiety in its Super Bowl 60 ad. The e-commerce giant hired actor Chris Hemsworth and his wife, model and actor Elsa Pataky, to show that everyone'even action movie stars'is fearful of AI's real-life implications. Similar to Amazon's…...

1+ hour, 56+ min ago   (347+ words) MY TAKE: As a top Super Bowl advertiser for years, Amazon has a well-crafted playbook: enlist celebrities and a funny storyline to explain (and sell) its products. Recently, these efforts have squarely focused on Alexa, its line of smart technology…...

3+ day, 14+ hour ago   (615+ words) Chris Hemsworth can think of many ways AI can go off the rails within his home. In Amazon's 60-second Super Bowl ad, "Alexaaaa+," the actor hypothesizes all of the ways that AI'more specifically Amazon's AIexa+ AI'is destined to destroy him....

2+ week, 4+ day ago   (243+ words) The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control." In this episode of The Speed of Culture, Matt Britton sits down with…...

1+ mon, 2+ day ago   (244+ words) Roku and iSpot Bring Outcome-Based Optimization to Streaming'ADWEEK iSpot Attribution Powers Roku's Optimization for Better Campaign Performance Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot's Outcomes at Scale product for the explicit intention of…...

1+ mon, 4+ week ago   (354+ words) In an effort to better target U.S. Hispanic viewers, TelevisaUnivision and Roku are launching a new unified advertising solution. This new ad offering, now available from TelevisaUnivision'and powered by Roku Data Cloud and the TelevisaUnivision Household Graph'combines reach with culturally relevant…...

3+ mon, 2+ week ago   (357+ words) Xbox's new campaign playfully shows how almost any device, whether in the household or office, can transform into a game-ready console. The new campaign, "This Is an Xbox " Yup!, launches today and builds on the "This Is an Xbox brand…...

3+ mon, 2+ week ago   (334+ words) The late Jane Goodall narrates Apple's new brand platform for Mac, released Monday, delivering an ode to creativity and the possibilities of a blank page. The ad, "Great Ideas Start on Mac," begins with an image familiar to many: a…...

3+ mon, 3+ week ago   (431+ words) Apple TV is subtracting its plus sign. This week, Apple TV+ announced it's now simply Apple TV. The company reportedly made the change subtly in an Oct. 13 press release for F1: The Movie, noting that, without the plus, Apple TV has…...

3+ mon, 3+ week ago   (160+ words) Pinterest is using the CES technology conference to showcase its "newest board," original programming. Bring My Pinterest to Life is a premium original lifestyle/DIY transformation connected TV (CTV) series that lets viewers seamlessly move from watching to saving to…...