News
Apple's latest socmed ads focus on platform innovation
2+ hour, 47+ min ago (404+ words) Insights for the rest of us by Jonny Evans " Published April 10, 2026 " Updated April 10, 2026 The latest Apple You Tube ads reflect this focus while promoting the new hardware, including Mac Book Neo. The ads prioritize functional reliability and practical innovation, moving…...
IDC says Apple took almost 10% of global PC sales
20+ hour, 21+ min ago (461+ words) Insights for the rest of us by Jonny Evans " Published April 9, 2026 " Updated April 9, 2026 Hot on the heels of'Omdia/Informa's claim'that Macs have now grabbed 11% of the enterprise PC market,'IDC'is out the box with its own report showing Mac sales…...
Mac Book Neo: Huge success, but can Apple meet demand?
2+ day, 22+ hour ago (517+ words) Insights for the rest of us by Jonny Evans " April 7, 2026 Apple may have a supply and demand problem on its hands. The recently introduced Mac Book Air (reviewed'here) is selling in huge quantities " so much so that Apple may literally…...
Apple comes to bury Mac Pro, not to raise it
2+ week, 15+ min ago (352+ words) Insights for the rest of us by Jonny Evans " Published March 27, 2026 " Updated March 27, 2026 Apple has discontinued Mac Pro, confirming the Mac Studio will remain the most powerful Mac money can buy. The company has removed the machine from its website…...
Lockdown Mode is good for you
1+ week, 6+ day ago (352+ words) Insights for the rest of us by Jonny Evans " March 27, 2026 Lockdown Mode'is Apple's toughest security protection system and it has never been successfully attacked, the company told'Tech Crunch. "We are not aware of any successful mercenary spyware attacks against a…...
Apple may have broken the Android switchers code
1+ week, 6+ day ago (452+ words) Insights for the rest of us by Jonny Evans " March 27, 2026 Morgan Stanley published some thoughts following its Global Technology and Telecom: Alpha Wise Smartphone survey during the week. The big takeaway? Apple may have broken the code to make Android…...
Apple's i Phone 18 hype season has begun
1+ week, 6+ day ago (152+ words) Insights for the rest of us by Jonny Evans " March 27, 2026 More news, more speculation, this time concerning the future of the i Phone 18 series. Much of this may have been heard before, but speculation like this tends to become more…...
Apple buys Final Cut Pro plug-in partner, Motion VFX
3+ week, 3+ day ago (343+ words) Insights for the rest of us by Jonny Evans " March 16, 2026 Apple has acquired one of its biggest third party Final Cut Pro partners, Motion VFX. The news was announced on the smaller company's website, where the developers confirm they are…...
Apple introduces smarter, better, Air Pods Max 2
3+ week, 3+ day ago (482+ words) Insights for the rest of us by Jonny Evans " March 16, 2026 Six years since the original release(though there were some small improvements two years ago) Apple today announced Air Pods Max 2, promising the new headphones will deliver much better sound…...
Apple's Mac Book Neo is #1 on Amazon bestsellers list
3+ week, 6+ day ago (267+ words) Insights for the rest of us by Jonny Evans " March 13, 2026 Two days on it looks very much like Apple's all-new Mac Book Nano is a hit product, one which has somehow captured the zeitgeist all over again. The reason I…...