8+ hour, 49+ min ago  (10+ words) LUMO launches motion-enabled DOOH "Subtle" across Auckland CBD'Campaign Brief...

1+ week, 2+ day ago  (298+ words) At the centre of the campaign is "The Elephant in the Room, a three-part vertical microdrama series designed for social, BVOD, SVOD and Samsung TV Plus. Created entirely on Galaxy devices, the series taps into the rapid rise of short-form…...

1+ mon, 3+ day ago  (544+ words) As a colossal geek (with the dubious honour of once being ranked number one in the world on Assassin's Creed), I spend an inordinate amount of time digging through obscure tech posts and patents. For fun. And what I found…...

1+ mon, 2+ week ago  (172+ words) Chris Hemsworth goes full paranoia in Amazon's new Super Bowl commercial for Alexa+Campaign Brief Australia's own Chris Hemsworth is bringing a dose of anxiety to advertising's biggest stage, starring in Amazon's Super Bowl spot for the all-new Alexa+. The…...

7+ mon, 2+ week ago  (406+ words) The idea centres around a specially designed audio score that, set at the right "fire frequency, has the power to literally put out a fire. In a live experiment it shows that when harnessed with intent, audio can move more…...

8+ mon, 1+ week ago  (244+ words) Creative executions extend to "Mums are Revolting, "EV owners are Revolting, "Empty Nesters are Revolting and even "The Federal Government is Revolting, a reference to the new $2.3 billion battery subsidy program making batteries more affordable than ever before. The campaign…...