News
The ‘Swoosh’ meets the ‘B’: LeBron James fronts Beats and Nike earbud collaboration
8+ hour, 31+ min ago (303+ words) The Drum Marketing Awards 2026 - Extended Entry Deadline The Beats and Nike collaboration spot was created by ad agency Mirimar. Beats and Nike have unveiled their first-ever hardware collaboration with the "Powerbeats Pro 2, Nike Special Edition. The limited release features a…...
Apple shows off M5 MacBook performance in new ‘Great Ideas Start Here’ films
1+ week, 6+ day ago (149+ words) Apple shows off M5 MacBook performance in new "Great Ideas Start Here" films'The Drum The work comes from TBWA\Media Arts Lab. Apple has launched two new films under its "Great Ideas Start Here" brand platform to introduce the latest MacBook…...
Why Meta thinks wearables, not phones, are the next great interface
1+ mon, 2+ week ago (1400+ words) Head of wearables Alex Himel argues the future of advertising won't live on screens at all, but in sightlines, context and real-world intent, where technology helps without interrupting and commerce media replaces display as the dominant model. Alex Himel, head…...
Why Meta thinks wearables - not phones - are the next great interface
1+ mon, 2+ week ago (1400+ words) Head of wearables Alex Himel argues the future of advertising won't live on screens at all, but in sightlines, context and real-world intent, where technology helps without interrupting and commerce media replaces display as the dominant model. Alex Himel, head…...
CES and beyond: tech’s new era of cultural power
1+ mon, 2+ week ago (531+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. CES has been and gone for another year. Zaid al-Qassab…...
Data v signals
2+ mon, 3+ day ago (211+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As the industry continues to evolve how it measures and…...
Ad of the Day: Beats taps YouTuber IShowSpeed for epic kung fu film
3+ mon, 3+ day ago (181+ words) Beats is breaking into the creator economy with streamer IShowSpeed. The campaign features a short film blending comedy and kung fu, showcasing Powerbeats Pro 2 earbuds in action. Ad of the Day: Beats taps YouTuber IShowSpeed for epic kung fu film…...
What the iPhone 17 could have done to make AI truly human-centric
5+ mon, 3+ week ago (778+ words) This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com. Our current relationship with phones is broken. Code and…...
Marshmallow Laser Feast on trying to reconcile tech and the natural world
9+ mon, 2+ week ago (874+ words) The Drum Awards for Marketing EMEA -d -h -min -sec London-based artist collective Marshmallow Laser Feast has been a key figure in the virtual reality space for over a decade, with work that delves deep into the beauty of nature…...
AI-powered voice technology turned words into branded moments in this T-mobile campaign
10+ mon, 1+ week ago (487+ words) Voice recognition allows words and phrases to trigger branded animations during live streams. Cezary Dobrowolski of inStreamly explains how the technology helped bypass gamers" aversion to conventional ads....